so the technology has made it easier to organize. in a weird way, the technology has made it easier to individualize hour appeal to voters and the dialogue with voters. i think what was done with this campaign was light years ahead of what we did in the last campaign. whoever is in 2016 will have to reinvent it again because the technology changes so rapidly. twitter was nothing four years ago, and look how important it was in this campaign. one other surprise -- i was surprised at how little the republicans invested in the field in their primary campaign. one thing that really benefited us in 2008 was we had a 50- state primary campaign. from the beginning, we were termined to run a very aggressive and field campaign. we set up operations and all t states -- in all the states. in the battleground states, those organizations sustain themselves. in iowa, that was very important. so i would not, given the nature of the process, at least in those early states, if i were running in 2016 i would not do what was done in the republic race,